I met someone the other week who writes f*cking brilliant emails. Consistently. I’m awed by such people. The delicate balance between coercive and charming often eludes me, and I come across as either too pushy or too passive (my attempt at softening). How do you approach the art of the email? As I try to finesse my style, I’m absorbing a diversity of approaches.
My typical email experience includes emotionally charged bashing at the keyboard for a bramble of a first draft, followed by a vigorous slashing of emotionally charged terms, and a generous splashing of positivity (without seeming insanely optimistic). Then there’s the beastly issue of the emoticon. To 🙂 or 😉 is the question. And f*ck me if I ever know the answer. In some contexts they seem damn near necessary to point out playful tone or to emphasize that I am indeed smiling despite forceful prose. But then there’s the voice telling me that they’re bloody cringeworthy and better left to adolescent sexting on kik.
Don’t even get me started on subject lines. I’ve probably lost days of my life writing and rewriting subject lines to compel the reader to open my message without coming across as alarmist, curt, or excessively wordy — apparently more than 50 characters and you’ve written yourself off!
Searching the interwebs for advice on crafting effective emails is variably useful. “Thanks, I do own a dictionary and have one at hand, and yes, I’ve spelled the person’s name correctly.” I’ve mastered the basics and am looking for the deeper secrets to ensure my readers feel valued whilst I come across as breezy (if you knew it had taken me 10 minutes to write and obsess over these three sentences, I would lose my cool factor).
Until I’ve mastered the art of the email…
when something’s really important, I just pick up the damn phone.